Slaw
Multi-time 250SX champion and 2020 450 Class Lucas Oil AMA Pro Motocross champion Zach Osborne has a new role.
It was announced on Friday that Osborne will serve as Beta USA’s newest brand ambassador, which includes “assisting with bike testing, working closely with Beta’s riders, and attending select events across the country to promote the Beta name,” according to the announcement.
After retiring at the end of the 2021 season, Osborne transitioned to GNCC Racing full-time in 2022, but his time off-road was cut short due to injuries.
In addition to his racing career, Osborne has also dabbled in media, serving as co-host on PulpMX’s Fly Racing Moto 60 Show. The show had been teasing a new venture and today we found out what it is.
“I’m honored to be a part of the Beta family. They are carving out a neat spot as a brand in our sport, and I’m excited for their future. I hope I can add momentum to the great work they are already doing and have some fun along the way,” said Osborne.
Tim Pilg from Beta USA, “I am very happy to have Zach be a part of our special company. Our race team has already been very successful these past couple seasons in all aspects of events and Zach will be able to add even more to that success. We not only have him working on the racing side of things but also in attending some different ride events and representing the Beta brand as well in a fun way. It is going to be a great year!”
The Italian brand made its debut in Monster Energy AMA Supercross in 2024 with Benny Bloss and Colt Nichols and has competed in select Pro Motocross rounds. The team is currently compromised of Bloss and Mitchell Oldenburg, both of whom recently announced contract extensions with the team.
