Brent Stallo
In Part 1, we broke down why Prospect was built to support the core of motocross: the tracks and promoters who keep the sport alive. In Part 2, we’re looking ahead—at where this is all going, and how early adopters are going to be the biggest winners.
Spoiler: It’s not just about event listings. This is about creating a full digital ecosystem that finally works for the entire sport.
Q: What’s the long-term vision for tracks and promoters inside Prospect?
A fully connected national map of every track and series. Imagine a parent opening the app and seeing:
- All the tracks within driving distance
- Which ones are open for practice
- What races are happening this weekend
- Who’s signed up, what classes are available, and how to register
- Live timing and results streamed in-app
- And a push notification when their kid’s results post
That’s what we’re building toward. And it’s coming fast.
Q: What kind of data and analytics will tracks/promoters get?
Attendance trends, popular classes, geo heat maps—real insights that help you grow your track or series with less guesswork.
Q: What about registration and check-in? Will the tracks and promoters have to switch live timing or reg platforms?
Nope. Use what works for you. We’re already doing it. Once a track owner claims their track, we will show all their upcoming events and link back to whichever pre-registration platform they use. It’s great for the tracks and the pre-reg companies.
We’re not trying to replace systems—we’re trying to connect them. Prospect is the glue that holds everything together. That’s the role we want to play.
We’re working toward a system where:
- Riders can register directly in the app
- Tracks can handle digital waivers and check-in
- Attendance data flows right into the track’s analytics
- Everything is mobile, streamlined, and painless
For race series, this will eliminate bottlenecks on race morning and give promoters a real sense of who’s attending before race day.
Q: Is this going to cost anything for tracks or promoters?
No. Eventually we will allow promoters to highlight their events, but this feature will always be free.
Our revenue comes from rider subscriptions and advertisers—not the people doing the hard work to grow the sport. If we help your event grow and fill more gates, that’s success for us too.
Q: Final takeaway for promoters and tracks?
Claim your page. It’s free. It’s powerful. And it puts your event or facility in front of the most engaged, geo-targeted audience in the sport.
We’re not here to change what makes your track or race series special—we’re just here to make sure more people see it.
Claim Your Track Today!
Running a track? Then claim your page. It’s free. It’s fast. And it might just save you from posting another blurry flyer to Facebook hoping someone sees it.
Prospect puts your track in front of the most dialed-in moto audience in the game. Practice days, race weekends, last-minute weather changes—boom, in the app, geo-blasted to riders nearby. You can’t do that with a crumpled poster and a Sharpie.
Once you claim your track, you can:
– Post races and practice schedules
– Control your own digital HQ
– Show up in “Tracks Near Me”
– Link your social + website
– Get riders through the gate without yelling into the algorithm void
And if you don’t? Well… nothing happens. Riders just keep going to the track down the road that did claim their page. So yeah—click the button, claim your track.
