Tracks and Promoters: The Foundation of Everything and Why Prospect is Building for the Backbone of the Sport (Part 1)

If motocross is a community, the tracks are the heartbeat. They’re the ones watering the soil—creating opportunities for riders to race, fans to cheer, and local scenes to thrive. But too often, they’re stuck using outdated tools and shouting into the social media void, just hoping people show up. That’s where the Vurbmoto Prospect app comes in.

Q: Why Tracks (and Promoters)?
Because without places to ride or people organizing events, there is no sport. Right now, most tracks and race series are trying to promote their events with Instagram posts, Facebook flyers, and crossed fingers. Discovery is broken. Communication is scattered. And there’s no easy way to manage a digital presence that reaches the right audience. We built Prospect to fix that—and to actually drive people through the gate.

Q: What challenges are tracks and promoters facing right now?
Visibility. Rising costs. Insurance. Attendance. The list goes on. There’s no centralized place where riders can discover upcoming events, track their performance, or even know if a track is open for practice. Prospect changes that.

And for promoters, our rider ranking system gives them a new value prop—riders want to race more, because it actually means something. That means more signups and more consistent turnout.

Q: What happens when a track or promoter claims their page?
First, total control. Claiming a track or promoter page unlocks the ability to post races, manage schedules, add event details, link social pages, and basically turn that page into a fully featured hub for your facility or series. Think of it as your digital front door.

Q: Can they post upcoming events and practice schedules too?
Yes—and here’s the game-changer: everything is geo-targeted. Let’s say you’re a rider 45 miles away and you’ve never heard of Track X. You open Prospect, and bam—you get a notification there’s a race this Sunday. That’s passive promotion doing the work for the track. And once it’s in the app, the track doesn’t have to do anything else.

Q: What about live timing and results?
This one’s been a hot topic. At first, we were pulling publicly available results into the app. But now we know—this works better when tracks and promoters give us the green light directly. It builds trust and long-term relationships.

If a series is using live timing through a platform like Trackside or RaceReady, we can embed the feed. The traffic still goes back to them. It’s like adding a clickable link—they get the views, not us.

And results? They instantly attach to the track or event page and every rider’s profile. Clean. Automatic. Powerful.

If you’re a track owner, just download Prospect, create an account and claim your track. It’s that easy. If you’re a promoter, just email us a [email protected] and we’ll reach out with more info.

Q: Who benefits from this the most?
Everyone:

• Tracks & promoters: More visibility. More riders. More revenue.
• Riders: Find new events, track performance, chase rankings, get discovered.
• Timing & scoring companies: More exposure and traffic.
• Fans and families: Easier to follow along.

We’re not replacing anyone—we’re making the whole system stronger.

Q: Any rider-facing features that help support tracks and promoters?
Yes—tons. From “Tracks Near Me” to event notifications, lap time archives, and rider stat comparisons, Prospect encourages more participation by making it fun, rewarding, and trackable. The more a rider uses the app, the more they engage with your events.

Q: So this is a pretty central part of the mission?
It is the mission. If local tracks and promoters disappear, the whole sport suffers. We’re here to make sure that doesn’t happen.

Up Next in Part 2: We talk about the future. Full-circle registration. Smart analytics. Notifications. And why claiming your page now gives you first-mover advantage in the digital transformation of motocross.

Claim Your Track Today!

Running a track? Then claim your page. It’s free. It’s fast. And it might just save you from posting another blurry flyer to Facebook hoping someone sees it.

Prospect puts your track in front of the most dialed-in moto audience in the game. Practice days, race weekends, last-minute weather changes—boom, in the app, geo-blasted to riders nearby. You can’t do that with a crumpled poster and a Sharpie.

Once you claim your track, you can:
– Post races and practice schedules
– Control your own digital HQ
– Show up in “Tracks Near Me”
– Link your social + website
– Get riders through the gate without yelling into the algorithm void

And if you don’t? Well… nothing happens. Riders just keep going to the track down the road that did claim their page. So yeah—click the button, claim your track.