Slaw
Welcome to my Morning Espresso. A collection of thoughts and stuff I found interesting on the Interweb. Enjoy!
Baggett Sells
Blake Baggett has sold his El Chupacabra Ranch in Florida. According to Leesburg News, Baggett’s 74-acre property was sold to Dix Developments LLC, based in Orlando, for a reported $4.8 million. Sadly, as is customary in most of these situations, the developer “plans to build 216 single family homes on the property which they have named Blake Ridge” and it will feature no motocross.
We had an offer in at one point, but it was just a bit shy of the asking cost.
Check out the full article.
MAVTV Sold
MAVTV, once the home of AMA Pro Motocross (didn’t go the greatest), has sold to RACER, the motorsports news media company that owns RACER magazine. Per a press release, they have acquired MAVTV and will rename the TV network – that’s available on 350 million devices – RACER.
“We have been partners for many years and over time the parties realized this made complete sense,” said RACER Chairman of the Board Chris Dyson. “The combination makes RACER the central multi-media motorsports hub for fans and provides brands with the most comprehensive array of marketing solutions to activate their involvement in the sport and its adjacent sectors.”
More from the announcement:
CJ Olivares, president of MAVTV and former executive of FUEL TV, Street League Skateboarding and World Surf League, will continue overseeing the network’s expansion and will lead the brand transition of the network.
The combination will provide the Irvine-based RACER brand with a substantial additional base of operations in another of the United States’ motorsports and automotive centers, Indianapolis, where MAVTV is located. The company expects no changes to staffing or operations, ensuring continuity in operations and production.
“This is an exciting day for motorsports media,” said Olivares. “We are deeply grateful to the Lucas family and Lucas Oil Products, whose support and vision shaped MAVTV into the success it is today. Now, under the RACER banner, we will redefine the way content for motorsports and its adjacent sectors is delivered and experienced, and establish the largest, most comprehensive motorsports media platform in North America.”
The TV network and recently launched APP will combine to broadcast 300+ live races in 2025, along with race highlight shows, racing talk shows and additional racing programming, car collecting auction and build shows, automotive documentaries and lifestyle series, which aligns with RACER’s expansion into the motorsports adjacent sectors of performance automotive, car culture, car collecting and off-road.
DeanO Wins April Fools’ Day
Hate comms: April Fools’ Day is dumb. Not a fan. BUT, DeanO and Honda HRC did a good thing. So bravo to them. And yes, DeanO to Honda HRC is real.
