I’m making breakfast for my kid that seems to wake up earlier than most 60-year-old men when my phone dings.
Jessica Patterson / 6am
“We’re running out of gate bags and need at least 400 more hamburgers.”
Me / 6:02am
“Wholly shit! I didn’t think the gate opened until 9:00?”
JP / 6:04am
“It doesn’t, but there was a line to the road this morning. Get here quick!”
And so began the first stop of the Vurb Shred Tour or #vurbshredtour at it’s called on IG. Expectations were to have a local ride day to stoke out the pick-up truck fan base that has always supported us. Maybe 200 riders would show up if we were lucky. With over 1,000heads through the gate, and 600 practice sign ups over two days, let’s just say our expectations were off….way off. So far off that it took me 45 minutes to get in the gate once I arrived.
The Shred Tour is our way of not only giving back to the local moto communities across the country (note we have 10 more coming your way in the months to come, plus the tried and true Vurb Classic race), but it’s also our way to give our sponsors an avenue to connect with the grassroots core of our sport. This ain’t an amateur national, or even an AMA event, it’s a ride day (or weekend, rather) where we rip bikes, slam a few ice cold cruisers, light a bonfire and enjoy the best sport in the world. Oh, and give away a ridiculous amount of swag and prizes from the amazing companies that support these things.
The term “we couldn’t do it without our sponsors” may be played out, but we only have a few and to be completely honest, there’s no way this dream would exist without their early support. MotoSport.com stepped up HUGE for us by title sponsoring the event, and Fly Racing and Race Tech threw in their support, as well. The coolest thing is these are three of the brands that believed in Vurb in our early days before online advertising was even a thing. When we say support those that support the sport, there are three brands that we can’t stress enough. They are as core as they come and we’re privileged to have them on board.
And it wasn’t just local kids that came out in support. From Jimmy Decotis ripping a 125cc all weekend, to Ryan Sipes and Steward Baylor throwing down in the 125cc Showdown, some big names came out to help. We saw old friends and met new ones, from James Hanson and Alexah Pearson and Marshal Weltin to former young Team Green ripper Cameron Cannon. It was like a reunion.
We’re ramping up the schedule for future dates now, and are stoked to head over to our friends the McWilliams track at Millcreek in Alabama March 13-14th. If you’re heading from Daytona in route to the Texas Nationals, stop by and hang out. We’ll be giving away tons of swag from our sponsors, along with another guest appearance from The Rippa, Jimmy D. Think you can hang with the legendary 125cc shredder?! We don’t. But hey, we went out of business once, so it’s not like we’re always right. So grab an old lawn mower gas can, mix 4 oz. to the gallon, let that sweet smell of two smoke fill your lungs and head out to Millcreek for a shot at the king.
To all those who attended our first tour stop, we want to thank you. All funds from these events go directly back into the company to help produce more content, buy more beer and help promote and grow the sport.
See ya’ll in Alabama!
P.S. Want more photos? Here ya go! Huge thanks to our media team in Mike Vizer, Brandon Bolling, and Blake Keith.