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World Supercross Is Saved
For the last few weeks, rumors have been swirling that World Supercross may be done. Initial investors Mubadala Captial were rumored to have pulled out putting the future of the series up in the air.
Well, the series dropped some good news last night: they have found new investors to continue on. A new investor group has been established, comprised of three investors, including SX Global (WSX promoter) CEO Adam Bailey.
WSX have confirmed the sale of its business, to an investment group led by tenured sports investors Kyril Louis-Dreyfus and Juan Sartori.
More information will be released soon, but hey, at least the series will continue on.
Check out the full release below:
SX Global, the promoters of the FIM World Supercross Championship (WSX), confirmed today the sale of its business, to an investment group led by tenured sports investors Kyril Louis-Dreyfus and Juan Sartori. The pair join SX Global’s CEO Adam Bailey to form the new ownership and leadership group.
Louis-Dreyfus is a highly successful French businessman, who became the youngest Chairman in English football history when he purchased a controlling stake in Championship club at 23-years-old, Sunderland A.F.C. in 2022. He also has interests in the renowned French football club Olympique de Marseille and esports’ organisation Ovation.
“I’m delighted to formally be involved with the FIM World Supercross Championship as part of the new ownership group,” said Louis-Dreyfus.
“We’ve identified exciting opportunities for the burgeoning championship and can’t wait to further showcase the thrill of the sport and talent of these amazing athletes to more people around the world.
“While we aspire to expand and elevate WSX to become a globally renowned championship, we also recognise the need for immediate short-term changes to ensure a brighter future. There’s a lot of work to do, but we’re excited for the challenge.”
Sartori is a successful Uruguayan businessman, senator and co-owner of Sunderland A.F.C alongside Louis-Dreyfus. He is the President and founder of Union-Group, a privately owned investment firm that holds significant interests across an array of industries worldwide. He is also a Board Member and Vice President of top French football club, AS Monaco FC.
“I’m incredibly excited to be involved in this fresh start for SX Global and the FIM World Supercross Championship,” said Sartori.
“Supercross is an incredible spectacle with huge, huge potential. I’m very excited to get started on the task ahead, to grow the sport and showcase it to more fans and new locations around the world.”
As one of the original founders of SX Global and a long-time motocross and supercross industry executive, Bailey looks forward to joining forces with Louis-Dreyfus and Sartori. He began his career as a competitive athlete and fan of the sport before founding multiple businesses in athlete management, sports marketing and event promotion. He also co-created Australia’s largest ever supercross event, the AUS-X Open.
He emphasised that WSX remains steadfast and is focused on driving the long-term sustainability and growth of the championship, enhanced by the backing and expertise of the new investor group.
“I’m thrilled to have the opportunity to work alongside Kyril and Juan on this new era for WSX, who share a genuine passion and transformational vision for the championship. Their commitment, experience and business acumen will be crucial in driving the next chapter of WSX,” said Bailey.
“We’re committed to build upon our knowledge and learnings over our short 18-month history to deliver the ultimate fan experience, and a world class racing championship for both athletes and fans.
“Our vision has always been to add value to the sport of motorcycling and complement its growth, globally – we have a number of plans and initiatives already underway that we look forward to sharing in due course,” Bailey continued. “We’d like to thank our fans, supporters, athletes and teams for their support since our inception and into this next phase of our progression.”
Ken Roczen Returns to MXoN
Hell to the yeah. Team Germany announced today that Ken Roczen will race the 2023 Motocross of Nations. Roczen has not competed at the event since 2018.
Roczen, who led Germany to its first and only MXoN title in 2012, will be joined by Simon Längenfelder (MX2) and Tom Koch (Open). Maximilian Spies will be the reserve rider.
“I’m super happy to be competing at the MXON for the German team, it’s been a while. I feel fit and healthy and am determined to give it my all together with my teammates. I haven’t done many MX races this year, but I’m confident that we can score a good result with this strong team. You don’t forget how to ride MX that quickly,” said Roczen.
How to Watch SMX
The opening round of the SuperMotocross Playoffs begin this weekend and here is how to watch:
| Date | Race | Time | Channel |
| Sat Sept 9 | Qualifying | 9:30 a.m. ET | Peacock |
| Sat Sept 9 | Pre-Race Show | 2:30 p.m. ET | Peacock |
| Sat Sept 9 | Race | 3:00 p.m. ET | Peacock |
| Sat Sept 9 | Race | 3:00 p.m. ET | USA |
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1 Rage Against the Machine
2 Korn
3 Limp Bizkit
4 Slipknot
5 Deftones
