Morning Espresso: MotoSport Partners with RD Coffee for Exclusive “Race Fuel” Blend

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MotoSport.com is pleased to partner with Ryan Dungey and offer “MotoSport Race Fuel,” a proprietary coffee roasted by RD Coffee and sold exclusively on MotoSport.com. For every bag sold, MotoSport will donate $5 to Boot Campaign, a 501 (c)3 organization focused on uniting Americans to honor and restore the lives of veteran and military families.

The limited-edition coffee blend, uses beans from Brazil that bring a light, balanced and smooth approach to America’s most popular beverage. Since 2020, MotoSport has partnered with a specialized coffee roaster during the Holiday season to support Boot Campaign’s Santa Boots program that surprises veteran and military families with specially curated gift boxes during the holiday season. MotoSport Race Fuel sells for $19.99 on MotoSport.com with quantities limited to supplies on-hand.

“This is one of the most exciting partnerships I think MotoSport has been involved in,” said Scott Huddleston, senior vice president and general manager of MotoSport. “Ryan Dungey is a Motocross legend, and I can say what he brought to the track every week translates to his coffee. We love it.”

Dungey, a 4-time 450 Supercross and 3-time 450 Motocross Champion, started roasting his own beans shortly after retiring from fulltime racing in 2017. It wasn’t long before he founded RD Coffee expanding his reach nationwide to supply a burst of energy for people around the country. In addition to MotoSport Race Fuel, RD Coffee’s regular roasts include five blends ranging from light to dark and a limited-edition Holiday Blend.

“Being able to partner with such an elite company like MotoSport is a great opportunity for RD Coffee and the fact that it will benefit other charities is huge,” said Dungey. “It’s that giving back which is what I try to do in different capacities. I would love to evolve the partnership and do something year after year.”

Since 2020, MotoSport’s matching customer donations has resulted in more than $30,000 contributed to Boot Campaign, helping to address a 300% increase in demand for services during the same period. Additional assistance needed includes customized care to treat the root cause of invisible wounds of war, such as posttraumatic stress, traumatic brain injury, chronic pain, self-medication and insomnia.

As a child, Ryan Dungey remembers tasting his dad’s overly-sugared Folgers coffee which soured him on the early morning habit – like it probably did with many kids – most adults enjoy.

Little did he know, an eventual pre-practice ritual involving the country’s most consumed beverage, would eventually guide his post-career life.

“That was my experience with coffee,” said the four-time 450 Supercross and three-time 450 Motocross Champion of that first sip. Dungey, 32, retired from fulltime racing after securing the 2017 450 class Supercross title but returned for the 2022 Motocross season after a five-year hiatus and finished sixth in the points standings.

A coffee house stop one morning, circa 2006, before Motocross practice with teammates resulted in a tradition and Dungey’s budding racing career gave him the opportunity to expand his coffee palate with different blends from varying regions around the world. It didn’t take long before Dungey understood the joy that comes with a cup of joe.

“I do like coffee, it just needs to be roasted and brewed the right way,” he said.

Dungey’s java filled veins may or may not have helped him win a race or two but once he retired after that 2017 season transitioning into the coffee business came naturally. Initially, opening a coffee shop, perhaps similar to the one that originally percolated his interest, was in play. Then COVID hit. He put the brakes on the coffee shop idea, brewed over financial numbers and what opening a coffee house entails before rolling the throttle on a roasting and packaging business.

RD Coffee was born.

“I can roast my beans, do an e-commerce approach and share with the country,” Dungey said.

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Written by Slaw Dog

Just a dog trying to find my special bun.

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