Slaw
Energy drink giant Monster Energy has expanded its partnership with the SMX League.
Beginning in 2026, Monster Energy will serve as the first ever entitlement partner of the SMX World Championship. In a landmark five-year, eight figure deal Monster’s title sponsorship of Monster Energy Supercross has also been extended through 2030 and expands to cover the entire SMX World Championship calendar.
Monster Energy, which first served as the title sponsor of Supercross in 2007, is now locked in for the foreseeable future with the sport.
“Monster Energy’s expanded title sponsorship of the SMX World Championship further showcases their deep commitment to the sport and its fans. We share the same loyal and passionate fanbase craving adrenaline-fueled experiences, making this partnership a continued natural fit that fuels excitement on and off the track,” said Dave Muye, Vice President of Global Partnerships for Feld Motor Sports and SMX. “Monster’s shared vision for growth and constant innovation is what has made our relationship so successful over the years. I can’t wait to see what we accomplish together in this new chapter.”
“Monster Energy first teamed up with Feld Motor Sports as the title sponsor of Supercross in 2007, and nearly two decades later, the partnership is as strong as ever” said Mitch Covington, Senior Vice President of Motorsports at Monster Energy. “We’re proud to announce that we are now the title sponsor of the SMX World Championship and have extended our title sponsorship of Monster Energy Supercross through 2030 — making it one of the longest running partnerships in our history. Supercross has played a major role in building Monster Energy into the global brand it is today and we couldn’t be more excited to continue fueling the sport and its incredible fans for years to come.”
