Slaw
Toyota Redlands BarX Yamaha is pleased to announce a new partnership with California beverage company HITS Bev Co. to become the team’s official functional beverage partner for the 2027 campaign. The support coincides with the BarX Racing’s new alignment with Husqvarna Mobility as one of 250cc efforts the Swedish manufacturer will field for the upcoming season.
Made with real fruit and functional ingredients, HITS Focus + Performance sparkling drinks bring a fresh approach to wellness, mental clarity, and physical performance – naturally aligned with the demands of the sport. At race speed, every split decision counts. Reading the race, finding the lines, and reacting in an instant demand more than physical conditioning. In motocross, focus is performance.
“I’m beyond proud and excited to be partnering with Toyota Redlands BarX Husqvarna Racing for the 2027 season and beyond. I’d especially like to thank Myron [Short], whom I’ve known for years through racing at Mammoth’s Vet Weekend, for helping bring this partnership together. My partners and I have developed a beverage we’re extremely passionate about, and we believe this opportunity is the perfect platform to introduce HITS to the motocross community. We’re looking forward to building something special together, supporting the sport we love, and being a part of the team’s success both on and off the track.”– Craig Bouman, Co-Founder & President, HITS Bev. Co
As Toyota Redlands BarX Husqvarna gears up for the 2027 season, HITS joins the team with a shared commitment to focus, performance, and the work that happens long before the gate drops.
