Words I did not expect to type in 2022: Can-Am is returning to its motorcycle roots!
BRP, the parent company for Can-Am, announced last week that it is launching a family of electric two-wheel motorcycles to mark the 50th anniversary of the brand.
“With the motorcycle industry shifting to electric, we saw an opportunity to reclaim our motorcycle heritage and to re-enter the market. This new product category is extremely important to us, and we are thrilled that Can-Am motorcycles are the first EV models in BRP’s electric lineup to be confirmed to consumers. Many of us have very fond memories of riding the early dirt bike models, and now we look forward to building on the rich history of the Can-Am brand to inspire and impress a new generation of motorcyclists and electric vehicle enthusiasts”, said José Boisjoli, President and CEO of BRP.
The first Can-Am motorcycle was introduced in 1973 and had great success in motocross and off-road. But by 1987 the brand was gone.
According to Wikipedia: “In 1983, Bombardier licensed the brand and outsourced development and production of the Can-Am motorcycles to Armstrong-CCM Motorcycles of Lancashire, England. The final year that Can-Am motorcycles were produced was 1987.”
No details have been released expect for this teaser video, but the company did say that the first models of the complete lineup are expected to be available in mid-2024. If you remember, BRP purchased Alta’s assets in 2019, and stated at that time that it had no intent to revive that brand.
You can read the full release here.